WorkerSpring, a company focused on connecting businesses with temporary workers, was facing challenges with their website in terms of user retention and interaction. 

Honk was brought on board to enhance their website and fine-tune their brand messaging. To address these challenges, we conducted a website audit and created a site design system for the website to give a clearer explanation of how they help connect community-based organizations and employers. 

Honk led the production of an introduction video that would effectively communicate the value proposition of WorkerSpring. The video was designed to create a strong emotional connection with potential users and convey the message that WorkerSpring is a reliable and trustworthy platform for finding temporary work.

In addition to the video, Honk expanded the brand guidelines of WorkerSpring to include brand typography, color palette and updated their design system. The new branding was designed to better communicate the mission of WorkerSpring and make it more appealing to potential users.

Finally, Honk initiated community-driven marketing campaigns. The campaigns were designed to create a sense of community around WorkerSpring and encourage users to engage and interact with the platform.